A simpler way to figure out baby gear

Simple Baby Setup helps parents build a practical baby essentials list based on baby age, budget, living space, and situation. Instead of giving you long product lists like everyone else, we help you decide what to buy first, what to buy later, and what to skip for now.

Becoming a parent is overwhelming enough without trying to compare hundreds of items at midnight. Our quiz and checklists are designed to cut the noise — so you can focus on the few things that actually matter in your first weeks, months, and beyond.

We do not claim to have personally tested every product. We don't write fake reviews or fake testimonials. We don't make medical claims. For any questions about your baby's health, sleep, or feeding, please talk to your pediatrician.

Simple Baby Setup is reader-supported. Some product links on this site may be affiliate links, meaning we may earn a small commission at no extra cost to you. See our affiliate disclosure for details.